meet the founder
Amanda Craeymeersch, founder & president
I’ve been where you are.
I know what it’s like to build a business while juggling everything else life throws your way because I’ve lived it.
When I started Balance, I wasn’t just looking for a new career path, I was looking for a better way to support people like me: entrepreneurs, parents, and real humans trying to build something meaningful while keeping it all together.
How Balance Began
I grew up being taught the only path to financial security was working hard—really hard. That success came from long hours, sacrifice, and chasing the next milestone. So that’s exactly what I did.
After graduating from Brock University’s Goodman School of Business with a BBA in Accounting and Finance, I landed in Toronto’s financial district and quickly began to rise. At Sun Life Financial, I was named Rookie of the Year ,finished as the #2 advisor in the province, and received the Team Inspire Award—all within my first year.
With those early earnings, I started investing in real estate and building the future I thought I was supposed to chase
until life had other plans.
In 2017, newly married and expecting my first child, I returned to my small hometown to care for a family member through hospice. That experience changed everything. It made me question not just what I wanted to do—but how I wanted to live.
I realized I didn’t want to just build a business. I wanted to build a life rooted in purpose, impact, and flexibility. One where money was a tool, not the goal. Where success included family dinners, rest, and being present, not just financial returns.
That’s when I started Balance Accounting Services.
Today, I still believe in working hard—but I also believe in working smart. As a busy mom to four kids and a wife to a firefighter who works shift work, I’ve learned the value of systems, strategic decision-making, and building a business that supports your life, not the other way around. And that’s exactly what I help my clients do. Whether it’s simplifying their finances, planning for growth, or creating more ease day-to-day, my goal is to take the stress out of the numbers and help business owners feel confident, supported, and in control.
What i believe in
These aren’t just my personal values — they’re the guiding principles that shape everything we do at Balance. From how we communicate to how we build systems, support our clients, and show up for each other, this is the foundation of our culture. It’s not about ticking boxes or just getting the job done — it’s about building trust, creating clarity, and offering support that actually makes a difference.
CLARITY OVER CONFUSION
I never want you to feel lost in your numbers. I believe in straightforward guidance, and full transparency, because understanding your finances shouldn’t be overwhelming.
PARTNERSHIP NOT TRANSATION
I’m not here to punch in numbers and disappear. I care deeply about the people I work with, and I treat your business like I would my own.
Modern systems, personal connection.
I love leveraging tools like QuickBooks Online, branded monthly reports, and Loom walkthroughs to make things efficient, but never at the cost of real connection.
Support that sees the whole you.
I know you’re not just a business owner. You may also be a parent, a partner, or someone doing your best. My job is to meet you where you are and walk alongside you all year-round.
Built with Care. Backed by a Team.
Balance started as a one-woman show — just me, a laptop, and a vision for doing things differently. Today, we’ve grown into an award-winning firm with a team behind the scenes who help bring that vision to life every single day.
From preparing reports to keeping systems running smoothly, our team works together to make sure you feel supported, organized, and confident in your numbers.
At Balance, it’s never just about getting the job done — it’s about showing up with care, integrity, and a shared commitment to your success.